Signal Of Forex

Manage Debtors And Creditors

Posted by Tricking Saturday, November 22, 2008 0 comments

Manage Debtors And Creditors To Improve Liquidity
by: Terry Cartwright

Sales turnover and net profits may follow a rollercoaster pattern familiar to most business but when the cash flow dries up the game is over. Urgent attention to the management of working capital can provide every business with the cash resources to exploit its potential

Most businesses will experience periods of lower sales and times when losses may be incurred as expenses exceed sales income. The situation is recoverable by producing higher sales and reducing costs and expenses. A business that runs out of cash resources is dead in the water.

Debtors and sales income management

The objective is to obtain payment from customers as fast as possible improving cash flow and minimising the risk of bad debts and not being paid at all.

Payment terms offered to customers should be clearly stated and fixed as standard accounting figures according to the amount of funding the business is prepared to offer its clients. Because that is exactly what credit terms to customers is, free cash funding in exchange for eventual sales income.

Consideration should be given to using a cash discount system to encourage sales invoices to be paid faster. In some businesses it would be appropriate to obtain up front deposits and scheduled payments. Review this practise to obtain a greater proportion of payments faster to improve liquidity.

New customers should be subjected to a strict credit check. All new customers where credit check details are not available should be invoiced by the accounting function on a pro forma basis. Any businesses who fail to meet the highest credit score required should remain on a pro forma invoice basis.

The credit control function needs consideration from the first step of issuing customers with a sales invoice, producing customer statements of the debt owed and a set procedure of credit control letters and telephone follow ups that actually achieve the end result of getting the cash in. An essential process in the credit control procedure would be to ensure the accountant or bookkeeper always issues sales invoices and customer statements promptly.

Incorporate into the terms of trade a set of rules to invoke interest payments for late payment and late payment debt recovery costs. In the UK the Late Payment of Commercial Debts (Interest) Act 1998 sets out the statutory rights of business to claim interest and costs.

Consider the possibility of factoring sales invoices due from debtors either by selling the sales invoices to a third party or raising cash on the value of those invoices pending payment. Factoring has the disadvantage of often not being cheap but does have the advantage of generating a regular stream of cash.

Bad debts have a double impact on any business and all possible steps should be taken to reduce the risk. A bad debt not only uses valuable resources in chasing the debt with the negative impact on cash flow and liquidity but also is a straight loss to the net profit and a strong indicator that the accounting function is failing the business.

Creditors and expenditure management

The objective is to extend the time allowed for payment of expenses the business incurs.

Consider the frequency of all payments made to suppliers. Small business have alternative payment terms available for the payment of taxes. In the UK value added tax can be paid quarterly or monthly, vat cash accounting can ease the tax liability due in critical periods and paye payments can be paid quarterly rather than monthly for smaller businesses.

Every opportunity should be considered to improve liquidity and that would include the frequency which employee salaries and wages are paid. A sensitive area since it involves the most important people to the business success but adopting a payment period to coincide with the receipt of cash from customers may in some circumstances balance liquidity.

General creditors are a major area to be addressed in terms of both the amount of credit received from suppliers and the time required to pay those creditor accounts. Larger orders on extended payments terms creates a risk area should the goods not be used but can greatly assist cash flow as the business is effectively borrowing free cash from its suppliers.

Stock levels are crucial to financial management of the creditor total. High stock levels use valuable working capital which is offset in part by the level of creditors. Higher levels of stock financed by free credit from creditors lowers the cash flow requirements on the other parts of the business.

Affiliate Vs Google Ads

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Affiliate Marketing vs. Google Adsense: Let the Battle Begin…
by: Scott Patterson
Lately there has been a lot of discussion on how to make tons of money with Google Adsense. In fact, many people are making the claim that Adsense sites can earn a higher revenue then an affiliate-marketing site.

So that brings us to an important question: Which is a better online business - Affiliate-Marketing sites or Google Adsense sites? 

Let's explore each one and then find out which online business is better option:


Google Adsense

How do you like the idea of earning m*ney without dealing with customers or answering emails. This is possible when you run a Google Adsense site. With Adsense sites, you can have a virtual passive-income that requires little maintaining. But is this the best option for an online business?

Here are the positives of Google Adsense sites:

· They are perfect for people who run information sites that have no related affiliate product

· You can set it and leave it. With Google Adsense, you can create a content page, and there is little need to update the content. 


· Adsense sites are easy to scale. Since they require little upkeep, you can easily create multiple websites that each make a nice income.

Here are the negatives of Google Adsense sites:

· They are not a great long term solution. Instead of getting your visitors to subscribe to a mailing list, you are focusing on getting people to click on ads. Real online businesses concentrate on building assets that can use for long-term growth.

· These sites are dependent on search engines. Most Google Adsense sites make the mistake of depending on search engines for the majority of their traffic. If the SE algorithms change then your income might drop significantly.



Affiliate Marketing

Being an affiliate marketer is great for those who want build a theme site. With this type of business, you can easily create web pages around a topic and get people to buy products through your products. If done correctly, you can easily build a loyal following that will help you make money for years to come. 

But can affiliate marketing make you more money then Google Adsense?

Here are the positives of affiliate marketing:

· A great advantage of affiliate-marketing is that you can build a long term business that will bring in a revenue stream for years.

· With affiliate-marketers you need to focus on building an email list. This list is a major asset of your business. Every time you have an offer, you can go to your list and increase your profits..

· Unlike Google Adsense sites, which only concentrates on high paying keywords, an affiliate marketing site can be centered on a topic that you have an interest in. 


Here are the negatives of affiliate marketing:

· You have to learn how to write persuasively and get people to purchase the product that you are recommending. For many people this is a difficult skill to learn.

· Each affiliate marketing site requires a lot of effort. You must spend a lot of time writing product reviews, building your email list and creating web content.


So which is better: Affiliate marketing or Google Adsense?

The answer is that both are great solutions for an online business. Instead of choosing one over the other, you should create websites that can take advantage of both.

Here is how you can do this:


1) Create a content site on a topic that you are interest in, while paying a good amount per Adsense click.

2) Integrate your Adsense into the menu bars and the top of your web content.

3) Add web pages for affiliate-products and your opt-in email list. But, make sure that you leave out the Adsense blocks on these pages. This way you are ensuring that you are building your long-term assets.

4) Create optimized web page articles that focus on a specific keyword phrase. Place your Google Adsense in these blocks.

5) Provide your email list with good content and product recommendations. Once in awhile, email your list and provide a link to some of your web articles. That way, you can earn a little bit of m*ney from your subscribers while giving them good content.

By focusing on both affiliate products and Google Adsense, you will be building both short-term and long-term profits.

The Evolution of Google AdSense
by: Sharon Housley

The web has evolved into a complex "organism" which, to some, appears to have a life of its own. As the Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbed the coat tails of the Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web trafffic. 

How Does Google AdSense Work?
The concept is simple: The publisher or webmaster inserts a java script into a website. Each time the page is accessed, the java script pulls advertisements from Google's AdSense program. The ads are targeted and related to the content contained on the web page serving the ad. If a web surfer clicks on an advertisement served from Google, the webmaster serving the ad earns a portion of the money that the advertiser is paying Google for the click.

Google handles all the tracking and payments, ultimately providing an easy way for webmasters to display content-sensitive, targeted ads, without the headache of having to solicit advertisers, collect funds, monitor clicks or track statistics, any of which could easily become a full-time job. 

While Google AdSense, like many pay-per-click programs, is plagued by claims of click-fraud, it is clearly an effective revenue source for many reputable web businesses. There seems to be no shortage of advertisers in the AdWords program from which Google pulls the AdSense ads. Webmasters seem less concerned by the lack of information provided by Google and more interested in cashing their monthly checks from Google.

The Evolution of AdSense
While Google's initial system was fairly rudimentary, only providing publishers the option of displaying a handful of advertising formats, the technology behind even the first ads was anything but simplistic. The technology used to employ Google AdSense goes far beyond simple keyword or category matching. A complex algorithm is used to determine the content contained on the web page serving the ad. Once the content is assessed, and appropriate ads that contain related content are served.

Early on, Google implemented a system that allows publishers to filter advertisements from competitors or sites which they deemed inappropriate. Google also allows vendors to specify an alternative advertisement, in the unlikely event that Google is unable to provide related content ads. 

The Progression of Google
Google has come a long way in understanding the needs of publishers and webmasters. Google now offers a system that allows full ad customization. Webmasters can choose from twelve text ad formats and can customize Google advertisements to complement their website and fit into existing webpage layout. The options provided allow webmasters to select and create custom color palettes that match an existing website's color scheme, making the ads a much more natural fit. 

Many sites have been able to integrate ads into their site design using different ad formats. 

Sample sites with integrated ads:

Investing Partners - http://www.investing-partners.com 
Podcasting Tools - http://www.podcasting-tools.com . 
RSS Network - http://www.rss-network.com


Online Reports
Google recently took a huge step forward, providing publishers the ability to track their earnings based on webmaster-defined channels. Recent improvements to the Google AdSense reporting have resulted in webmasters having the capability to monitor an ad's performance with customizable online reports that can detail page impressions, clicks and click-through rates. Webmasters now have the ability to track specific ad formats, colors and pages within a website. Webmasters can quickly spot and track trends. The new flexible reporting tools allows webmasters to group web pages by URL, domain, ad type or category, providing webmasters insight into what pages, ads and domains are performing the best.

Reporting is real-time, allowing webmasters to quickly assess the effectiveness of any changes. The new reporting makes it significantly easier for webmasters to optimize and increase click-through rates. Optional reporting allows webmasters to monitor traffic, viewing both ad impressions and page impressions. 

Advertisers realize the benefits associated with having their ads served on targeted websites, increasing the likelihood that a prospective web surfer will have an interest in their product or service. 

Truth Still Not Revealed
Google still does not reveal what percentage of the advertising revenue earned is paid to the webmaster serving the ads, but they have made strides related to disclosure, recently lifting the ban preventing webmasters from disclosing the amount they earn through serving Google ads.

There are times Google's heralded ad affiliate program isn't in your long term business interest. Oh no I said it!

AdSense isn't the unstoppable revenue engine for every eBusiness. Before I am taken out and flogged by the eCommerce pundits -- please let me explain what I mean in my defense.

I make revenues from AdSense at a very high click-through rate. I experience high click-through rates with AdSense without resorting to questionable tactics like tricking site users with photos (the AdSense trick and tip dujour).

So my perspective is from one who has made decent income from AdSense to fund aspects of his business like advertising seminars -- and outsourcing to his virtual assistants. Yes, AdSense is a legitimate and significant revenue source. However evaluate AdSense with some type of balance.

By now you may have heard about people like Joel Comm's six figure income with AdSense, or Jason Calacanis of Weblogs being on his way to generating 1 million dollars in AdSense revenue. Google's Ad revenue sharing affiliate program for publishers certainly seems to be an eSales Nirvana for many webmasters.

But there are obvious and not so obvious times not to use AdSense ads on your sites. Let's list - examine - and explain them below.

~~~~> 1. On Sales or Mini-sites

This is a no-brainer. If you are trying to sell a particular product that is important to your bottomline, you don't want AdSense ads distracting your customers from either joining your email list, or hindering your site's online sales process.

However I do see hybrid sites that are mini-sites or full scale eCommerce sites, with AdSense at the bottom of their pages. This might not be so bad since only 1% - 15% of your site visitors will either buy from you or fill out a form.

The thinking with this approach is you might as well make money from disinterested parties using up your server's bandwidth.

~~~~~> 2. SEO Business Sites

If your livelihood depends on search engine optimization or marketing for a living you might want to think twice about displaying AdSense Ads on your site. I can tell you this from personal experience. I once was on top of MSN for search engine marketing in my local area. I concentrated on my local area because I found people felt more comfortable hiring an eCommerce consultant locally.

One day my site fails totally out of the MSN index. After intense study I noticed that I obviously had a filter on my site from MSN.

I analyzed all the top ranking sites in MSN and noticed the only difference between me and the other top ranking sites was I had Google AdSense ads on my site. Someone at MSN felt that my AdSense ads, and perhaps to a less extent, my book on SEO, was getting a free ride in the MSN search engine database.

In fact I noticed that there were no sites with AdSense ads for at least the first 3 pages. Plus the sites with AdSense were only using 1 ad unit at the bottom of the home page (there were very few of them in the top 5 pages).

I knew it was strange to not have AdSense ads on the top Internet marketing sites. This prompted me to scan other industries where I noticed the same trend.

Many of the leading SEO gurus have sites that have been banned from the top listings by the search engines. It seems the more visible you become, the more of a target your sites are to the search engine auditors.

Some of my sites are still on the top of MSN with AdSense ads but that doesn't mean they won't also be targets in the future.

Let's face the facts. MSN and Yahoo! have competing ad networks to Google's, and this competitive situation is rife for a potential backlash against SEO sites with AdSense ads.

Many SEOs will point to exceptions to this position. However you have been warned!

Think about it, how long will MSN and Yahoo! sit back and watch SEO driven websites use their search indexes to fund Google? Did you know SEO in MSN and Yahoo(!) --- is much easier to obtain.

Therefore optimized sites are creating an ad sales wealth transfer from MSN and Yahoo into the pockets of Google! It won't be long before Yahoo! and MSN begin to devalue ranking on AdSense sites in their databases -- if not outright ban them.

If you are in the search engine business stay search engine neutral, or create multiple sites for different search engines.

~~~~~> 3. When AdSense Becomes Your Only Business Model

When you become so myopic in your thinking that you build a business solely on AdSense revenue -- think again my friend. Why build a business solely on the largess of Google?

I don't know if your realize it or not, but the sites making the real big AdSense money usually have a following that doesn't depend on the search engines. Internet mavens like Chris Pirillo or Joel Comm have been on the Internet a while and have followings for their websites. Therefore they can consistently make six figures with AdSense.

These content powerhouses are an asset to Google and not the other way around. But do you think Google is going to sit back and watch just anybody make big bucks off of their top rankings?

If you do a search on most keywords you will notice many of the top ranking sites are news sites, .gov sites, or .org sites these days. The only exception is in industries where these sites don't really exist like eCommerce industries (clothing, shopping, etc.).

No doubt in most industries you will notice a conspicuous scarity of AdSense sites in the top rankings. In other words don't bet your future fortunes on AdSense.

An IPO based on projections of AdSense revenue isn't in the future for the average eBusiness. Think of Google AdSense as supplemental income. Building a business solely on AdSense revenue isn't just silly -- it's just plain stupid.

Using the logical operators in Java 
by Joe Keny

The logical operators to introduce the concept of Boolean algebra to the Java language. They are a fundamental part of the language and can make conditional code cleaner and more concise. Programmers often use the logical operators in connection with the statements to evaluate, whether true or false .

Use the operator AND 

Use the AND operator (whose symbol is & &). In Java, & & evaluates to true if and only if its two operands (objects manipulated) to assess the true .

understand that their operands can be any expression that evaluates to a Boolean value. This includes any comparison operator (such as greater than>, less than <== or equal to), any method that returns a Boolean or boolean variable itself. "" Int a = 7; int b = 10; if (a> 4 & & b <20) (/ / This will be true, since both operands to the & & operator to assess the true) "" 

Use the OR and NOT 

Use the OR operator (whose symbol is | |). | | Evaluates to true if one or both of its operands evaluate to true. Operands can be any expression that evaluates to a boolean. "" Int a = 10; int b = 40; if (a == 7 | | b> a) (/ / This will be true. Despite the first operand evaluates to false, / / the second will be assessed a true .}""

Consider using the exclusive OR operator (or XOR, whose symbol is ^). evaluates to true if you are good, but not so much of their operand evaluates to true. In this case, the XOR operator is used as a Boolean logic. "Int a = 7; int b = 10; if (b> a ^ b == 10) (/ / This will evaluate to false because both operands are true }""

Reverse the result of a Boolean expression in Java using the logical NOT NO (whose symbol is!). If your operation is certainly not the expression will evaluate to false .

Use the NOT operator with parentheses and other expression since Boolean operator does not bind very closely (operator of your choice is very high). The exception is if it is paired with a single boolean variable. This example demonstrates the use of Boolean NOT "." Int a = 7; int b = 10; if (! (A == b)) (/ / This is to assess from a certain b == be false, and the operator does not invest }""

1 Low Cost & 4 No Cost Tactics You Must Adopt If You Want Increased Website Traffic
If you want to get more traffic to your website, here are 5 invaluable tips and tactics to transform the number of visitors you get each day. 4 of them are absolutely FREE, whilst the 5th. involves only a small outlay for potentially enormous profits.


FOUR NO COST TACTICS:

1. Articles - 

One of the easiest ways to get increased website traffic is through the promotion of articles. Write a series of short pieces, of anything from 350 to 750 words of highly specific text to the product or service you want to promote. Include a byline containing your name and credentials, along with a link back to your site. You may want to supply a link to a special page where visitors can get more information, rather than a direct link to a product or service being promoted. Make sure you read the terms and conditions of each article directory you use to ensure you comply. 

2. News Releases -

A great way to draw attention to your website is through online (and offline) Press Releases. Put together an 'event' in order to target the launch of your website, or a new product, or the re-branding of an existing product. The text should be specific to the occasion and aimed at conveying information to potential prospects, rather than a direct sales pitch. 

3. Newsletters and Ezines -

Ask most established business owners where most customers come from, and they will all tell you 'word of mouth'. If you provide good quality products, lots of information about them BEFORE your customers make a purchase, and you have a generous customer service policy, your customers will want to buy more products from you. And they will recommend you to others. The result: increased website traffic. A regular newsletter or ezine is a perfect way to provide your website visitors with general information about your niche and specific information about your products and services. 

4. Blogging - 

Another great way to 'connect' with your customers and prospects is to set up a blog. This is so easy to do and, if you do it properly, can produce a huge amount of additional interest in your website, resulting in still more increased website traffic. As with all the other tactics described in this article, your aim is not to do a sales pitch, but to provide information about your products and your market in general. Include links back to your website.

ONE LOW COST TACTIC: 

1. Start An Affiliate Program -

Whether you are looking for a means to market a new product, or you have well established products and want to increase sales, a powerful way to drive increased website traffic to your sales page is to set up an affiliate program. This can transform the performance of any web based business - but it has to be done properly, e.g. generous commissions and a good support system for your affiliates. This can mean the difference between a handful of affiliates generating a few extra visitors, and an army of hungry affiliates spreading the word and transforming your sales figures. 

An good affiliate program may cost a little to set up, but the potential rewards can be huge. 

All these strategies will take time to achieve results. But they are all extremely effective in producing increased website traffic, if done correctly.

Digital Single Lens

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Digital Single Lens Reflex Cameras Today
Single lens reflex cameras are advanced, high-end cameras favored by professional photographers and amateur enthusiasts. Such photographers gravitate toward SLR cameras because they are faster, take more precise photographs, and are more adaptable.

Have you ever used a film camera and noticed that photo you took is slightly off-center from the image you framed through the viewfinder, especially on close-up shots? This happens because one cannot look through the actual lens of the camera--the shutter and film (or in the case of digital cameras, the image sensor) are in the way. Thus, the viewfinder is off to the side of the actual camera lens, resulting in two slightly different angles of view.

SLR cameras fix this problem by using mirrors and prisms to let the photographer see through the camera lens. It achieves this by lowering a mirror into the lens box. The mirror reflects the image coming through the lens upward into a prism, which in turn bounces the image into the viewfinder. This way, the photographer is able to see exactly what the camera lens is seeing, with the exception of the brief instant when the photograph is being taken.

At this point, the mirror flips up out of the way of the lens box. The shutter opens, exposing the film or image sensor to the light coming through the lens. The picture is captured, the shutter closes, the mirror drops back down, and the photographer can once again see through the viewfinder.

The introduction of digital "point and shoot" cameras changed the game slightly. They also allow the photographer to see exactly what the lens is seeing. They have limitations, however, that some professional photographers feel make them unusable. The main drawback of commercial digital cameras is a considerable lag time between when the photographer pushes the button and when the camera actually captures the image. During these seconds, the camera may be jostled, the angle change, the lens shift out of focus, or the subject being photographed may move. Although perfectly fine for still pictures, photographers who need to capture an image instantly, such as sports, action, or wildlife photographers, the lag time is unacceptable.

A new generation of Digital SLR cameras (DSLR) combine the best of both technologies. They use the SLR mirror system to allow the photographer to see exactly what the lens sees. Simply by replacing the film behind the shutter with a digital light image sensor instead, a DSLR camera is still able to capture images instantly. In this way, a DSLR camera combines the accuracy and speed of an SLR camera with the convenience of digital cameras.

As DSLR cameras are usually high-end machines intended for a professional market, they tend to be more expensive, but also incorporate other advanced features. An average DSLR camera usually includes auto focus options, live preview, electronic flash controls, the ability to swap specialized lenses, and electronic adjustment of the captured digital image, such as optimizing the contrast and color, red-eye correction, and monochrome options, among many others. DSLR cameras also generally have a larger digital image sensor, providing better quality images with a higher pixel resolution, lower noise, and a superior color range. While the price of DSLR cameras make them a financial investment, professional photographers and amateur enthusiasts will consider it well worth it.

10 Tips on

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10 Tips on LMS Implementation
"Ok, we bought an LMS, put up a course and turned it on. We can start using this thing tomorrow." So says your manager, as you look at him half in shock, and half with that can-do serious face that has got you this far.

Of course nothing is that easy. Listed here are ten tips that you can apply to make your LMS implementation go more smoothly. If you decide on these "philosophical" issues before you start an implementation, it will progress much faster.

· Naming Conventions - Every data category needs a naming convention. Some might be very specific - for example: o 'Smart' Class IDs -- ABC-SAF-1-English-11-16-2008 -- Where you have a code for your company (ABC), the category of the subject (Safety Level 1), the language it is being offered in (English, Spanish, Hindi), and the date it is offered (November 16, 2008). Or it can be a simple code like 'Safety101' Think about the people who will need to use this information and how to make these conventions both easy for them to identify and understand, and for you to organize. Here are some LMS areas where you can effectively decide on such conventions: o UserIDs - employee numbers, email addresses, auto-generated? o Passwords - email addresses, user-defined, or a fixed standard password changed by users when they log in for the first time? o Courses - simple or complex coding structures? o Classes - simple or complex coding conventions, or something in between? o Course categories - subject-driven (safety, operating systems, nursing); organizational (Management, Corporate Mandatory, New Hire); something else? o Hierarchy levels - Organizational or geographical? · Reporting Needs - Perhaps better defined as "who needs to see what information." Think of the different groups in your organization - students, managers, administrators, upper management, training managers - each of them probably needs different training information at different levels of detail.

For example, students might need detailed transcript reports, to let them know exactly where they stand in their training. Managers or supervisors may need to see who in their group is doing their training and who isn't - giving them a tool to remind the people who must still complete their training. Upper management probably wants total numbers, without details - such as percentages of people in their organization who are training according to plan, and percentages who are not - broken out by the separate groups they are managing.

Don't forget that these are training reports only - they aren't about job performance, pay scales, or anything outside the training realm. So be sure to investigate and understand your whole organization's training-information needs. You can then define the reports that need to be built to provide that information, including hierarchy-based reporting structures.

· Catalog Management -- Think of how you want to organize your course catalog. Some organizational techniques may be: o Offering certain classes to specific groups in the organization - A hospital group may want nurses in a specific hospital to take classes only at that hospital, and not at any another facility. o Creating a separate pricing structure for certain large customers - They might need their own catalog. o Management leadership programs - You may want to limit courses and classes by management structure. o By third parties - Such as, offering different distributors different course offerings.

All such cases separate out a portion of your entire catalog for a specific group. So consider defining those groups, and make sure you are able to deliver only the training products that you want them to access.

· e-Commerce If you are going to offer your courses and classes through an e-Commerce portal, you will need to identify a merchant account that will handle all credit-card verifications and back-end banking. Authorize.net and Paypal are popular examples of such organizations. · Competencies and learning paths - Many companies spend countless hours defining learning paths for attaining job roles, promotions, or other corporate goals. These are often scattered and loosely defined, or are adapted throughout the organization with no standardization. If you need to implement these types of plans, first spend some time understanding what is currently defined in your company and if it needs to be standardized (perhaps even streamlined) for training purposes. · Branding - Some LMSs let you customize the look and feel or your training site. Determine what those needs are for you. Will your training portal need to parallel your company's existing Website design or its intranet's look and feel? You'll save a lot of time if you gather all company graphics (such as logos and special pictures you will need) and define the color schemes you want to use before your first LMS implementation meeting. · User Information - There are many ways to get user information into an LMS. This will be defined by your organizational needs, for instance: o You are an online learning provider - In this case, people will probably need to register for training through an online process. o You have a stable employee work force - Here, you might need only an initial user-information upload, after which you can maintain the information manually through user editing screens. o You have a very mobile work force - Maybe a nightly feed from your HR system would work best? So you should define your organization's user base and your administrative capacity, and then select the appropriate loading and updating process for your user data.

· Certificates - Do you want to issue certificates to students who pass courses? If so, then define upfront what the certificates will look like and which course/class information will appear on them. · Interfaces - Will the LMS need to connect with any existing corporate systems? These may include an HR interface, or a backend link to order data on your accounting system. Define what your needs are in this area. Talk with your IT department to see how hard it will be to create such connections, and how long it will take to get your project on their active project list. · Help Administration - Who will handle help-desk requests from students? Will the requests be centralized in the training department or de-centralized to information experts throughout the organization (IT, course subject matter, networking, and so on). Depending on the size and needs of your organization, most LMSs allow you to disperse this help-desk load. So be sure to identify the people who will fill these jobs, especially their email addresses and phone numbers.

Finally, print this article and give it to your manager. It will help them understand the size of the job you face. Some of these items can be defined and decided easily, while others may take some time and involve other organizations (like marketing, IT, accounting, and sales).

A very simple installation, where all of these items are defined ahead of time, could be done within days (or a couple weeks). But for larger organizations, an LMS installation could easily require months before all necessary decisions are made and everyone reaches accord. Either way, this list should give you a good start on that process.

Internet Marketing

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Internet Marketing Plan for Internet Home Businesses
Internet Marketing Plan for Internet Home Businesses

Every time I try and tell people about the potential of Internet marketing, the reaction I get makes me wonder if I am going 'batty'. 

I am speaking the Queen's English, yet, it is as if I am speaking in a foreign tongue.

My audience? The well read educated kind, of course, yet I cannot help feel I am fighting a losing battle talking to the illiterate uninformed.

The most frustrating element of it all is that the huge potential of 'Internet Home Businesses' is going untapped.

There will never be enough 'Internet Home Businesses', nor will the World Wide Web get saturated with 'Internet Home Businesses'.

I have done my research , and I can prove beyond all realms of doubt that the ordinary man, yes the ordinary person, who might say he has trouble sending an email, can become a successful Internet Marketer, and have a few successful 'Internet Home Businesses'

All that is needed is a working 'Internet Marketing Plan'

It does not cost a ton of money. If done the proper way, Internet Marketing can be a success and anyone can have a successful 'Internet Home Business' with as little an investment that one would spend on a yearly vacation on a shoe string budget.

Like every business it needs the proper attributes of dedication and perseverance.

I am a successful Internet Marketer. with a few 'Internet Home Businesses'

• I sell other people's products. • I do not have a brick and mortar land store, nor do • I carry an inventory, yet • I sell physical goods and • I sell digital products, 

and am making a living from it.

I have my own digital products, and to prove a point, I am putting my money where my mouth is, and giving away FREE, the first CD of three of my products.

The first product is called:

• 'FAST CASH FOR NEWBIES'

It is a step by step comprehensive course on Affiliate Marketing.

The second product is called:

• 'BIG LIST BUCKS'

this is a tried and tested approach to list building.

The third product is called:

• 'SOCIAL TRAFFIC EXPLOSION'

this is an exercise in understanding the potential of the social networks as a source of targeted traffic.

These three products form the master plan to successful Internet Marketing and 'Internet Home Businesses', and I am giving away the first CD of each product FREE, to help you get an understanding of Internet Marketing, and prepare you towards creating your very own Internet Marketing Plan.

Go to my site www.dcostandcosta.com and enter your name and email address and you have instant access to these FREE videos.

To your success.

The Easiest Way

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How to write a business plan for a retail store 
by Joe Keny

You decided to become an entrepreneur and start your own business retail. Before you open your door, you should write a business plan to help you define your goals, set goals and see potential problems. You can correct problems before they occur. Basically, a business plan is a blueprint for success .

Company Description 


describe products, services, location and facilities. List the benefits for the customer. Discuss your business objectives .

Prepare your Business Analysis. Assemble analyze an industry and market research. Search competition and evaluate their products. Consider the advantages and disadvantages that you have on other retailers .

Create a plan for product development. Discuss customer service, quality assurance and insurance. List of suppliers, including electricity, telephone, water and maritime transport .

Create a management plan. Decide on your corporate structure and create the management team. Determine your staffing needs .

write a summary. It is a miniature version of your business plan and where you describe the company and create your mission statement. Include the market potential, management team and prepare an exit strategy .

marketing plan 

step 

Establish your objectives and develop a marketing strategy .

Step 

A list of your promotions, advertising and publicity strategies .

step 

determine the distribution method for your trade Retail .

step 

Decide on prices, discounts and incentives. You can offer discounts to regular customers .

Financial Plan 

step 

Focus on a financial strategy. Basically, the number of available funds and funds necessary for your retail .

step 

Assemble financial documents. This includes a profit / loss statement, analyze cash flow, balance sheet, projected income statement and break even analyze .

step 

a list of your financial resources. Identify needs for additional financing and how you will meet .

step 

predict sales forecasts .

step 

Prepare a list of the inventory.

The Easiest Way

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The Easiest Way To Have A Google Adsense Account Fast 
by: Mark Tse

Google Adsense is one of the easiest way to allow webmasters to make money from content websites. You just need to add some simple javascript codes on the web pages, and then when visitors click the ads, you make money. No need to sell and think yourself, Google does all thinking for you. Very easy, right?

Google Adsense is really a gold mine. People are creating niche websites just to display the ads and make easy money everyday - automatically. There are so many success stories about people earning thousands of dollars a month from Adsense!

If you don’t have an Adsense account yet, you should get one and start profiting from it!

However, not all who applied for an Adsense account gets approved. You need to show your content websites to Google first to get approved.

Then how if you don’t have a content website? No need to worry, here is a secret method to get approved - fast and easily - just read on...

Google has its own blogging service - Blogger.com (http://www.blogger.com/). You can start a blog on Blogger.com with any topics you like - and it is completely free. Once your blog is created, post two or more related articles on it. Wait for a day and then you can apply your blog for an adsense account using this link:
http://www.marktse.com/recommend/google-adsense/

Wow, your Adsense account will get approved in several days. Happy profiting from Adsense! 

About the author:
This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his blog and read his latest posts here:

Bluetooth Makes it Easy

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An Overview of After Market PDA Bluetooth Accessories 
 by: R James Cook  

Bluetooth Makes it Easy for All Your Devices and Accessories to Work Together 

Bluetooth is one of the latest marketing buzzwords for PDAs and cellular phones, along with PCs and especially laptops. It is a wireless technology designed to let products and accessories built by different manufacturers work together, without requiring special access codes or driver installation. Theoretically, any Bluetooth accessory should work with any Bluetooth-enabled device, and multiple accessories working with the same device shouldn't interfere with each other. 

For example, if you pick up a Bluetooth headset for your current PDA, and then in a year's time replace it with a new PDA, the headset should work with the new PDA without any difficulties. With some older PDA Bluetooth accessories and devices, this is not always the case, but generally the more recent the design of the accessory or device, the more likely it is to work with other Bluetooth products. 

PDAs, Cellular Phones, and Computers 

New PDAs today resemble cellular phones as much as classic PDAs like the Palm Pilot. Most of these devices are Bluetooth-enabled, and even have the capability to link with other Bluetooth-enabled PDAs and cellular phones to exchange data. For models that are not Bluetooth-enabled, there are frequently PDA Bluetooth accessories available that will add Bluetooth capabilities to the unit. Bluetooth adapters are also available for PCs and laptops, usually plugging into a USB port, allowing you to easily exchange data between your computer and your PDA. 

Just about any type of data can be transferred over a Bluetooth link, from electronic business cards and pictures to word processing documents and PowerPoint presentations. For transferring data from a PDA to a computer, special software is often needed and included with the Bluetooth adapter. However, PDAs running Windows Mobile can communicate natively with computers running Windows XP Service Pack 2 or Windows Vista. 

Having a Bluetooth PDA and a Bluetooth adapter for your computer can eliminate the need for a docking station or sync cable, removing one more piece of clutter from your desktop. You can even set the two devices up so they automatically synchronize their data when they're in range of each other. 

Other PDA Bluetooth Accessories 

Headphones and headsets are the most common PDA Bluetooth accessories right now. Wireless headphones are great if your PDA has music stored on it, because you don't have an unsightly wire running from your head to your pocket or purse. Headsets and earpieces allow hands-free operation of your cell phone or smart phone, which is not only convenient but is also quickly becoming a legal requirement world-wide for using your phone in your car. 

Printer manufacturers are quickly adding Bluetooth capabilities to their products, turning them into convenient PDA Bluetooth accessories. Previously, to print something stored on your PDA, you had to use the docking station or sync cable to download the information to your computer, then print it from the computer. With a Bluetooth-enabled printer, you can send your data directly to the printer without the intervening steps. If your computer is also Bluetooth-enabled, it can send data to the printer as well, eliminating the need to hook up the printer to the computer or network. 

There are many other PDA Bluetooth accessories available for your PDA, and with Bluetooth it doesn't matter who manufactures either the device or the accessory. A Motorola headset will work with an iPhone, and a Palm Tungsten can print spreadsheets on a HP LaserJet. Manufacturers are constantly coming up with new PDA Bluetooth accessories to meet the demands of consumers. Bluetooth technology is making it easier for everyone to communicate.

Can Data Breaches Be Expected From Bankrupt Mortgage Lenders? 
 by: Tim Maliyil  
The stock market is in a tumult. Actually, it has been for about a year, ever since the subprime fiasco (anyone take a look at Moody's performance over the past year?) Now that that particular issue has been beaten to death, other mortgage related issues are cropping up. Most of the stuff covered in the media is financial in nature, but some of those mortgage related issues do concern information security. 

It's no secret that there are plenty of companies in the US that discard sensitive documents by dumping them unceremoniously: leave it by the curb, drive it to a dumpster, heave it over the walls of abandoned property, and other assorted mind boggling insecure practices. In fact, MSNBC has an article on this issue, and names numerous bankrupt mortgage companies whose borrowers' records were found in dumpsters and recycling centers. The information on those documents include credit card numbers and SSNs, as well as addresses, names, and other information needed to secure a mortgage. 

Since the companies have filed for bankruptcy and are no more, the potential victims involved have no legal recourse, and are left to fend for themselves. In a way, it makes sense that companies that have filed for bankruptcy are behaving this way. (Not that I'm saying this is proper procedure.) For starters, if a company does wrong, one goes after the company; however, the company has filed for bankruptcy, it is no more, so there's no one to "go after." In light of the company status, this means that the actual person remaining behind to dispose of things, be they desks or credit applications, can opt to do whatever he feels like. He could shred the applications. He could dump them nearby. He could walk away and let the building's owner take care of them. What does he care? It's not as if he's gonna get fired. 

Also, proper disposal requires either time, money, or both. A bankrupt company doesn't have money. It may have time, assuming people are going to stick around, but chances are their shredder has been seized by creditors. People are not going to stick around to shred things by hand, literally. 

Aren't there any laws regulating this? Apparently, such issues are covered by FACTA, the Fair and Accurate Credit Transactions Act, and although its guidelines require that "businesses to dispose of sensitive financial documents in a way that protects against 'unauthorized access to or use of the information'" [msnbc.com], it stops short of requiring the physical destruction of data. I'm not a lawyer, but perhaps there's enough leeway in the language for one to go around dropping sensitive documents in dumpsters? 

Like I mentioned before, inappropriate disposal of sensitive documents has been going on forever; I'm pretty sure this has been a problem since the very first mortgage was issued. My personal belief is that most companies would act responsibly and try to properly dispose of such information. But, this may prove to be a point of concern as well because of widespread misconceptions of what it means to protect data against unauthorized access. 

What happens if a company that files for bankruptcy decides to sell their company computers to pay off creditors? Most people would delete the information found in the computer, and that's that-end of story. Except, it's not. When files are deleted, the actual data still resides in the hard disks; it's just that the computer's operating system doesn't have a way to find the information anymore. Indeed, this is how retail data restoration applications such as Norton are able to recover accidentally deleted files. 

Some may be aware of this and decide to format the entire computer before sending it off to the new owners. The problem with this approach is the same as deleting files: data recovery is a cinch with the right software. Some of them retail for $30 or less-as in free. So, the sensitive data that's supposed to be deleted can be recovered, if not easily, at least cheaply-perhaps by people with criminal interests. 

Am I being paranoid? I don't think so. I've been tracking fraud for years now, and I can't help but conclude that the criminal underworld has plenty of people looking to be niche operators, not to mention that there are infinitesimal ways of defrauding people (look up "salad oil" and "American Express," for an example). An identification theft ring looking to collect sensitive information from bankrupt mortgage dealers wouldn't surprise me, especially in an environment where such companies are dropping left and right. 

The economics behind it make sense as well. A used computer will retail anywhere from $100 to $500. The information in it, if not wiped correctly, will average many times more even if you factor in the purchase of data recovery software. Criminals have different ways of capitalizing on personal data, ranging from selling the information outright to engaging in something with better returns. 

Is there a better way to protect oneself? Whole disk encryption is a way to ensure that such problems do not occur: One can just reformat the encrypted drive itself to install a new OS; the original data remains encrypted, so there's no way to extract the data. Plus, the added benefit is that the data is protected in the event that a computer gets lost or stolen. However, commonsense dictates that encryption is something ongoing concerns sign up for, not businesses about to go bankrupt. My guess is that sooner or later we'll find instances of data breaches originating from equipment being traced back to bankrupt mortgage dealers. 

The stock market is in a tumult. Actually, it has been for about a year, ever since the subprime fiasco (anyone take a look at Moody's performance over the past year?) Now that that particular issue has been beaten to death, other mortgagerelated issues are cropping up. Most of the stuff covered in the media is financial in nature, but some of those mortgagerelated issues do concern information security. 

It's no secret that there are plenty of companies in the US that discard sensitive documents by dumping them unceremoniously: leave it by the curb, drive it to a dumpster, heave it over the walls of abandoned property, and other assorted mindboggling insecure practices. In fact, MSNBC has an article on this issue, and names numerous bankrupt mortgage companies whose borrowers' records were found in dumpsters and recycling centers. The information on those documents include credit card numbers and SSNs, as well as addresses, names, and other information needed to secure a mortgage. 

Since the companies have filed for bankruptcy and are no more, the potential victims involved have no legal recourse, and are left to fend for themselves. In a way, it makes sense that companies that have filed for bankruptcy are behaving this way. (Not that I'm saying this is proper procedure.) For starters, if a company does wrong, one goes after the company; however, the company has filed for bankruptcy, it is no more, so there's no one to "go after." In light of the company status, this means that the actual person remaining behind to dispose of things, be they desks or credit applications, can opt to do whatever he feels like. He could shred the applications. He could dump them nearby. He could walk away and let the building's owner take care of them. What does he care? It's not as if he's gonna get fired. 

Also, proper disposal requires either time, money, or both. A bankrupt company doesn't have money. It may have time, assuming people are going to stick around, but chances are their shredder has been seized by creditors. People are not going to stick around to shred things by hand, literally. 

Aren't there any laws regulating this? Apparently, such issues are covered by FACTA, the Fair and Accurate Credit Transactions Act, and although its guidelines require that "businesses to dispose of sensitive financial documents in a way that protects against 'unauthorized access to or use of the information'" [msnbc.com], it stops short of requiring the physical destruction of data. I'm not a lawyer, but perhaps there's enough leeway in the language for one to go around dropping sensitive documents in dumpsters? 

Like I mentioned before, inappropriate disposal of sensitive documents has been going on forever; I'm pretty sure this has been a problem since the very first mortgage was issued. My personal belief is that most companies would act responsibly and try to properly dispose of such information. But, this may prove to be a point of concern as well because of widespread misconceptions of what it means to protect data against unauthorized access. 

What happens if a company that files for bankruptcy decides to sell their company computers to pay off creditors? Most people would delete the information found in the computer, and that's that-end of story. Except, it's not. When files are deleted, the actual data still resides in the hard disks; it's just that the computer's operating system doesn't have a way to find the information anymore. Indeed, this is how retail data restoration applications such as Norton are able to recover accidentally deleted files. 

Some may be aware of this and decide to format the entire computer before sending it off to the new owners. The problem with this approach is the same as deleting files: data recovery is a cinch with the right software. Some of them retail for $30 or less-as in free. So, the sensitive data that's supposed to be deleted can be recovered, if not easily, at least cheaply-perhaps by people with criminal interests. 

Am I being paranoid? I don't think so. I've been tracking fraud for years now, and I can't help but conclude that the criminal underworld has plenty of people looking to be niche operators, not to mention that there are infinitesimal ways of defrauding people (look up "salad oil" and "American Express," for an example). An identification theft ring looking to collect sensitive information from bankrupt mortgage dealers wouldn't surprise me, especially in an environment where such companies are dropping left and right. 

The economics behind it make sense as well. A used computer will retail anywhere from $100 to $500. The information in it, if not wiped correctly, will average many times more even if you factor in the purchase of data recovery software. Criminals have different ways of capitalizing on personal data, ranging from selling the information outright to engaging in something with better returns. 

Is there a better way to protect oneself? Whole disk encryption is a way to ensure that such problems do not occur: One can just reformat the encrypted drive itself to install a new OS; the original data remains encrypted, so there's no way to extract the data. Plus, the added benefit is that the data is protected in the event that a computer gets lost or stolen. However, commonsense dictates that encryption is something ongoing concerns sign up for, not businesses about to go bankrupt. My guess is that sooner or later we'll find instances of data breaches originating from equipment being traced back to bankrupt mortgage dealers.

Superior Leader

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Superior Leader - Warren Buffet 
 by: Michael J. Spindler  

 
Superior business leader and American investor Warren Buffett is often called “Oracle of Omaha” or the “Sage of Omaha” and philanthropist. (Wikipedia, 2007) Buffett is the CEO, and the biggest shareholder of the Berkshire Hathaway Company. Buffett’s has an estimated current net worth of approximately $52 billion in US funds. Forbes Magazine ranks Buffett the third richest person in the world in September 2007 behind Carlos Slim and Bill Gates. 

Warren Buffett is known for his economical and plain lifestyle. Buffett still lives in the same Omaha, Nebraska house that he purchased in 1958 for $31,500 with a current value of $700,000. In 1989, Buffett spent $9.7 million of the Berkshire’s funds on a corporate jet. He jokingly named it “The Indefensible” because of his past criticisms of such purchases by other CEOs. (Wikipedia, 2007) 

Warren Buffett decided to make a commitment to give his fortune to charity back in June 2006. Buffett’s charity donation is approximately $30 billion, which is the largest donation in the history of the United States. The donation was enough to more than double the size of the foundation with 83% of it going to the Bill and Melinda Gates Foundation. Buffett believed that his family had enough money to get started in life so Buffett decided to give his fortune to charity. Buffett’s annual salary in 2006 was only $100,000. In 2007, Buffett was listed among Time Magazine’s 100 Most Influential People in the World. (Wikipedia, 2007) 

What makes Warren Buffett a good business leader? This is what everyone wants to know because Warren buffet is so successful. It all starts with leadership. Warren buffet is a true leader where his leadership makes a difference in the world. Leadership is very much related to change and Warren Buffett has the capabilities of leadership change to fit the changing world. Warren Buffett has repeatedly demonstrated the ability to map read in the irregular waters of change. Is Warren Buffett born a leader? The authors of this paper believe not. Experience and research has shown little evidence that an individual who comes to power is a “born leader.” Warren Buffett took the falls that any other leader has to take. Warren Buffett learned from his mistakes and turned his mistakes into a positive thing. Warren Buffett shares his leadership at all organizational levels and Buffett is empowered to share leadership responsibilities. In the world of business, many titles related to leadership roles are actively used in business and Warren Buffett wears those titles to make him effective in multiple leadership positions in business. Distinction between good leadership and good management is made often. Managers are made to be organizational, controllers and budgeters. Warren Buffett has leadership in all three departments and one must have these traits to be a good business leader. 

Another important trait in Today’s business leadership is communication. Warren Buffet is a skilled communicator in all aspects of life. Communication is the real key of leadership. Skilled communicators have an appreciation for positioning in the business world. Warren Buffet is experienced at positioning himself at the right place at the right time. Warren Buffet has the understanding of the people he is trying to reach and what he can and cannot hear from the people. Knowledge of audiences’ needs and wants gives the orator the ability to listen. Warren Buffett is an excellent listener with the ability to convey his understanding. 

When Warren Buffett talks, people listen. Warren Buffett can send a message through an open door and does not have to push the message through a wall. 

Leadership is crucial to any successful business and good leadership is what Warren Buffett is all about. This is what makes Warren buffet a good business leader. 

Mr. Warren Buffett’s investment strategies and course of leadership are shining examples of characteristics shared by cognitive theorists. Cognitive theory is an approach of explaining behavior through perception, anticipation, and thinking. Mr. Buffett’s continual approach of analyzing both possible investment choices, market trends, and the ability to place management resources of the right caliber in the right position has consistently brought this investor to the forefront amongst peers and the marketplace. At the core of every sound investor is a creative innovator. 

Innovation demands creativity. Creativity in turn draws on our cognitive faculties, across the full amplitude from emotion to reason. In the number-heavy world of global investing, innovative thinking is critical. Innovative investors decipher future trends, spot likely winners by combining science (financials) with art (acuity and perception) and continuously mitigate risk. They assess user needs, product features, the proper deployment of money, professional organizational structures and risk management. (Kore Kalibre, 2006) 

Mr. Buffett’s instinct and ability to interpret market trends is also held by tight reigns. Despite over 50 years of growth, Mr. Buffett always adheres to one of the most basic business principles: “…only compete where you have a competitive advantage. Warren Buffett refers to staying within your circle of competence. Social psychologists tell us, though, that we are prone to overconfidence when it comes to assessing our abilities…” (Arthridge, 2006) A man of Warren Buffett’s position and track record could easily be derailed to a sense of over confidence. The principle of only competing within your range of competitive advantage is a principle that can be applied to many other areas in life, and Mr. Buffett’s ability to work and live by this idea has allowed him to continue forward with minimal bruising. 

By establishing the previous examples, the authors can reinforce the principles of cognitive theory in that Mr. Buffett behavior patterns are clearly dictated by thought processes, which include interpretation, analysis, and foresight. “As experiences and events gain meaning and value, the process becomes increasingly top down as the mind in (a) attempt at an orderly process influences perception though beliefs, goals and external process” (Gardener, 2007) 

Warren Buffett’s is a self empowered leader, because he is loyal, sets goals, plans a strategy for achievement, and stays committed until he accomplishes his purpose. Up to date, he is the greatest stockbroker of all-time. He is a very conservative investor that prefers to invest in companies that sell name brand products that he uses. For example, Coca-Cola, Gillette Razors, See’s Candy, Gulfstream Jet, and GEICO are the major companies he invested in. In the nineties his assets quadrupled in less than five years. He is a smart investor that usually does not take big investment risks. For example, he will not invest in internet stock, because the return is unpredictable. He likes to invest in companies that he is sure will be successful 20 years later. He buys the company with the intentions of keeping it forever. Usually, the management team of each company is the same staff that sold it Warren Buffett from the beginning. He stays loyal to his partners, and the team workstheir best to keep him happy. 

After Warren Buffett’s wife died, he decided to donate 85% of his money to charity. However, “he wants his money to be used the same year he donates it”.(Harris, 2006) The requirement will accelerate the process to help the world. According to Fortune magazine, five-sixths of his money will go to the Bill and Melinda Gates Foundation. This foundation which focus on finding cures for diseases that are common in poor nations. The rest of the money will be split among four other charities, that are each run by his three children and one that is in his late wife’s name. 

Warren Buffett is not a huge spender. In fact, he still lives in the same house he bought 40 years ago. Warren “told ABC News “Nightline” that being born into wealth did not entitle his children”(Harris, 2006). In addition, he told Fortune magazine that, “A very rich person would leave his kids enough to do anything, but not enough to do nothing.”(Harris, 2006) In other words, he wants his children to work earn their money and value hard work and smart choices. 

In the year 2006, Warren’s first annual donation to the Bill and Melinda Gates Foundation was $1.5 billion and the rest was divided among the four charities. He was the first person to make a donation better than Bill Gates, the richest man in the world. It seems as if Bill Gates and Warren Buffett set a good example and lead others to be more generous, because now the Barron Hilton has committed to donating half of his fortune to charity also. Barron Hilton is the founder of the Hilton Hotels and is worth $2.3 billion. Hopefully, a trend started among the fortunate to give to the less fortunate. 

The personality of Warren Buffett ties to the Social Cognitive Level, because he tries to understand and make sense of other people. He observes the differences in social knowledge when dealing with people. Social cognition refers to making sense of ourselves, others, and how the information is used. In the sixties and seventies Albert Bandura and Walter Mischel were psychologists, studying personality development. They found that social learning and cognitive principles improve ones abilities to self-regulate and to follow goals. Warren investment choices were successful, because he conditioned his the way he processed information, choices, and expectations.

Understanding the Mortgage Meltdown; What happened and Who's to Blame 
  by: Richard Gandon   


People are losing their homes and many more will lose their jobs before the mortgage meltdown works its way through the system. 

To paraphrase Alan Greenspan's remarks on March 17th, 2008, “The current financial crisis in the US is likely to be judged in retrospect as the most wrenching since the end of the Second World War. The crisis will leave many casualties.” 

How many casualties? Experts are predicting that in the next few years, between 15 and 20 million homeowners could have homes worth less than what they owe. Walking away from a bad situation may actually make sense for people who mortgages that are 'upside down' considering the fact that refinancing is out of the question and home equity is nonexistent. 

It seems quite easy to point fingers at greedy Wall Street titans for causing the sub-prime mortgage crises. They after all, put together the deals that allowed banks to underwrite mortgages and then offload these liabilities to investors. What many fail to realize is that there is no shortage of blame to go around from homeowners buying more home than they could afford to real estate agents looking for more commission dollars. Mortgage brokers and bankers, the banks themselves, ratings agencies such as Moody's and Standard & Poor's, Wall Street, the Fed and last but certainly not least, the Federal Government. 

Let's start with the homeowners--the people who are now in the process or soon to enter the process, of losing their homes. Some of these people had never before owned a home and as such, may not have been prepared for the costs associated with homeownership. Basic financial literacy is sorely lacking in this country despite there being no shortage of budgeting and tracking programs readily available such as Quicken and Microsoft Money. The lack of financial literacy does not absolve these buyers of their responsibility. Every borrower receives a truth in lending disclosure statement. Here is a portion of what the act covers: 

The purpose of TILA (Truth In Lending Act) is to promote the informed use of consumer credit by requiring disclosures about its terms and cost. TILA also gives consumers the right to cancel certain credit transactions that involve a lien on a consumer's principal dwelling, regulates certain credit card practices, and provides a means for fair and timely resolution of credit billing disputes. With the exception of certain high-cost mortgage loans, TILA does not regulate the charges that may be imposed for consumer credit. Rather, it requires a maximum interest rate to be stated in variable-rate contracts secured by the consumer's dwelling. It also imposes limitations on home equity plans that are subject to the requirements of Sec. 226.5b and mortgages that are subject to the requirements of Sec. 226.32. The regulation prohibits certain acts or practices in connection with credit secured by a consumer's principal dwelling. 

Much of the subprime mortgage crisis can be traced directly back to variable-rate mortgages. As is clearly stated above, “TILA does not regulate the charge that may be imposed for consumer credit. Rather, it requires a maximum interest rate to be stated in variable-rate contracts secured by the consumers dwelling.” It also clearly states that TILA also gives consumers the right to cancel certain credit transactions that involve a lien on a consumer's principal dwelling. One has to wonder whether or not these homeowners: 

1. Bothered to read the truth in lending act disclosure at all. 

2. Understood what the truth in lending act disclosure meant. 

3. Chose to ignore the information printed clearly the truth in lending act disclosure. 

A number of months ago, just as the subprime mortgage crisis was beginning to unfold, The New York Daily News ran an article about a family in New York City, who had bought a home and were now faced with the prospect of foreclosure. The article was sympathetic to this family, highlighting the fact that they're living the American dream and that this dream was about to come to an end. What I found to be distressing was the fact that clearly visible in the photo that accompanied this sympathetic article was a very expensive flat screen television hanging on the wall. Perhaps I'm naïve, but I can assure you that if I were faced with the prospect of losing my home and having my family put out on the street, there is absolutely no way that I would still have that expensive television hanging on my wall. It would have been one of the first things to be sold and some financial relief would be found by jettisoning what I'm sure was the expensive cable bill. 

Clearly the public needs easy access to financial literacy courses. Too bad we don't see the need to make this a mandatory course of study in our educational system. 

Mortgage bankers and brokers have in the last four or five years been raking in cash by the bucket load in the form of commissions paid when mortgages they've originated, close. Many of these people have not needed to do much in the way of prospecting. Instead, their phones have run off the hook as people have jumped on the homeownership and refinancing and take out extra cash bandwagon, despite their ability to pay for their home. No-document loans were readily available without the borrower having to produce documentation that backed up their income. Clearly this practice can and indeed has, lead to substandard loan underwriting processes. Were some of these mortgage bankers and brokers dishonest? Sure. Were all of them dishonest? I think not. To have a massive nationwide conspiracy, where thousands and thousands of people involved in the mortgage banking and mortgage brokering profession got together to create this situation is simply not feasible. Yes, some of the blame does belong with those in the mortgage industry, but they were simply a small cog in the huge machine that created this mess. 

Let's discuss real estate agents. In 2007, we bought a home, and also sold a home. The agent we used to purchase our home was absolutely fantastic. In our opinion, she went above and beyond to make our deal happen. She answered every phone call, followed up on every concern and was the epitome of professionalism. We consider this individual to be a friend, and we have sent referrals her way that have resulted in her earning additional commissions. We will continue to recommend her to all who ask or mention that they'd like to buy or sell a home in our area. 

The real estate agent, we used to sell our home, could not have been more different. We got our old home ready to sell prior to closing on our new home. We decided to list it as “For Sale by Owner.” In the event that we didn't sell this home on our own, it was our intention to list it with an agent as soon as we had closed on the purchase our new home. Literally, from the day we put the sign in front of our home and listed it on a “For Sale by Owner” website we were inundated with phone calls from real estate agents. We were told many lies and were constantly harassed; although we had already made it quite clear to every agent who called, and there were more to 60 who did; that we were willing to pay half the commission-the same as they would have received had they sold another agent's listing. We also told every agent that called that we had already lined up an agent to sell our home in the event that we chose to no longer sell it ourselves. Our deadline was the closing date of our new home purchase. We did have an interested buyer who shortly after our closing date decided to keep looking so we listed our home with a local agent so that we could concentrate on getting our new home ready for our moving date at the end of the school year. This agent showed our home a maximum of two times and got an offer which we accepted. We ended up getting $1,000 less than we had wanted in a declining Real Estate market. The agents who had called many times to harass us called our listing agent on a number of occasions and he lied telling them that the house was under contract when in fact it wasn't at that time-clearly a breach of our agent's fiduciary duty. Quite frankly an ethical agent would have continued to show our home until closing in the event that the deal fell through. 

But wait, there's more. Our agent also acted as the buyer's mortgage broker. At the closing table, we learned that he had signed documents from the buyer stating that he (our agent) represented them and we had signed documents stating that he represented us. We also learned that the buyer had effectively put down approximately 2-3% of the purchase price when financed closing costs were factored into the equation. Their first mortgage had what we thought was a high fixed rate and their second mortgage came with a rate in excess of 8.5%. Because the closing happened in August, literally in the midst of the first wave of the meltdown, if they didn't close on the day they did (August 31st, 2007), Citibank wasn't going to extend their rate. When my wife & I have bought houses in the past, it had always been a very happy day. These people looked absolutely shell-shocked at the closing table. I'm not convinced that they knew just how much their monthly payment was going to be until closing day. We knew down to the penny well in advance having budgeted and planned everything on a spreadsheet. Were these people stupid or just inexperienced and mislead by a greedy combination of real estate agent & mortgage broker? I'm extremely confident that they are intelligent people but inexperienced and taken advantage of by an unscrupulous agent. 

The banks are also culpable. Prior to bank deregulation, Savings and Loans provided mortgages to home buyers and kept these loans on their books. Non-performing loans had a negative effect on the S&L's profitability which of course caused tighter lending guidelines such as job stability and decent down payments in order for prospective home buyers to be approved for a mortgage. Way back then, a home buyer had to actually save up enough money for a down payment 10 or even 20% before a bank would ever consider underwriting a mortgage. The checks & balances kept banks solvent and borrowers responsible. Although this approach worked, some cried foul stating that the regulated system was racist and discriminatory-and there certainly was some truth to this. Skipping forward to the present, banks made a bundle on mortgages over the past five or six years. For the most part, they allowed their underwriting criteria to be stretched so far out of alignment that almost anyone could and indeed did, qualify for a mortgage despite their ability to pay. Some folks even applied for and received mortgages for more than the property was worth. Sometimes for as much as 25% more than their property was worth! 

Under the prior system, 125% mortgages would not have been possible because of course these loans were held on the banks' books and could have led to losses that would have had to have been absorbed directly by the bank. 

So what went wrong? Under the current system, these loans were sold to the big Wall Street investment firms who repackaged them as collateralized mortgage obligations (CMO's), Mortgage Backed Securities (MBS's) and other similar acronyms. These instruments were then sent to the ratings agencies for their blessing and more importantly a letter rating. Many of these structured finance deals receive AAA ratings-the highest ratings available meaning that in theory, these instruments were least likely to default. How does one create a 'triple A' or AAA rated financial instrument out of sub-prime mortgages? Herein lies the magic. These Asset Backed Securities (ABS) are made up of different tranches or slices, each carrying a different risk and reward level. The first dollar of principle and interest is applied to the securities with the highest rating, and the first dollar of loss is applied to the tranche with the lowest ratings. The lower slices are designed to provide a security blanket that in theory protects the higher-rated securities. The investment banks that package or 'structure' these securities in order to earn fat fees when they sell them to investors are the same entities that pay the ratings agencies to rate these instruments. Clearly the possibility for conflict of interest is present. If investors and not the investment banks that stand to rake in millions in fees were to pay for the rating, the potential for this conflict of interest would be negated. Furthermore, the investment banks have a vested interest in convincing the ratings agencies of the credit worthiness of these securities. 

So we've already pointed fingers at homeowners, some greedy, many more I suspect, naïve or uninformed, real estate agents-one out of more than 60 in my experience was a gem, mortgage brokers & bankers, banks, Wall Street and ratings agencies so who's left? The Federal Reserve and the Government of course. 

The Fed as its known is responsible of the country's monetary policy and for supervision and regulation of banks. This is the definition of the Fed's roles in their own words: 

Monetary Policy 

The Fed is best known for its role in making and carrying out the country's monetary policy-that is, for influencing money and credit conditions in the economy in order to promote the goals of high employment, sustainable growth, and stable prices. 

The long-term goal of the Fed's monetary policy is to ensure that money and credit grow sufficiently to encourage non-inflationary economic expansion. 

The Fed cannot guarantee that our economy will grow at a healthy pace, or that everyone will have a job. The attainment of these goals depends on the decisions of millions of people around the country. Decisions regarding how much to spend and how much to save, how much to invest in acquiring skills and education, how much to spend on new plant and equipment, or how many hours a week to work may be some of them. 

What the Fed can do, is create an environment that is conducive to healthy economic growth. It does so by pursuing a goal of price stability-that is, by trying to prevent inflation from becoming a problem. 

Inflation is defined as a sustained increase in prices over a period of time. 

A stable level of prices is most conducive to maximum sustained output and employment. Also, stable prices encourage saving and, indirectly, capital formation because it prevents the erosion of asset values by unanticipated inflation. 

Inflation causes many distortions in the market. Inflation: 

· hurts people with fixed income-when prices rise consumers cannot buy as much as they could previously 

· discourages savings 

· reduces economic growth because the economy needs a certain level of savings to finance investments that boost economic growth 

· makes it harder for businesses to plan-it is difficult to decide how much to produce, because businesses can't predict the demand for their product at the higher prices they will have to charge in order to cover their costs 

Bank Regulation & Supervision 

The Fed is one of the several Government agencies that share responsibility for ensuring the safety and soundness of our banking system. The Fed has primary responsibility for supervising bank holding companies, financial holding companies, state-chartered banks that are members of the Federal Reserve System, and the Edge Act and agreement corporations, through which U.S. banking organizations operate abroad. 

The Fed and other agencies share the responsibility of overseeing the operation of foreign banking organizations in the United States. To insure that the banking system remains competitive and operates in the public interest, the Fed considers applications by banks for mergers or to open new branches. 

The passage of the Gramm-Leach-Bliley (GLB) Act in November 1999, was the culmination of a multi-decade effort to eliminate many of the restrictions on the activities of banking organizations. 

Some of the main provisions of the GLB are: 

· Repeals the existing limitations on the ability of banks to affiliate with securities and insurance firms 

· Creates a new organizational form that allows banking organizations to carry new powers. This new entity called a "financial holding company," (FHC) and its non-banking subsidiaries are allowed to engage in financial activities such as insurance and securities underwriting 

The Fed's enlarged role as an umbrella supervisor of FHCs is similar to its role in supervising bank holding companies. The Federal Reserve Banks will supervise and regulate the FHCs while each affiliate is still overseen by its traditional functional regulator. 

The Fed has to delineate the financial relationship between a bank and other FHC affiliates. Its primary goal is to establish barriers protecting depository institutions from the problems of a failing affiliate. To do this efficiently the Fed has to ensure increased communication, cooperation, and coordination with the many supervisors of the more diversified FHCs. 

The Fed has access to data on risks across the entire organization, as well as information on the firm's management of those risks. Regulators will be in a position to evaluate and presumably act on risks that threaten the safety and soundness of the insured banks. 

It would appear that the Fed has failed to curb housing inflation which played a role in this entire debacle then made matters worse and in their efforts or lack there of, to properly supervise banking institutions. 

Finally the government, a.k.a. Uncle Sam, the big Kahuna 10,000 pound elephant etc. Where do we begin? How about with: 'Where were they?' 

It now appears that after millions of horses are out of the barn (some horses ran, others were foreclosed upon) the government wants to step in with a bailout to save the rest. While nobody wants to see people lose their homes, the question that must be raised is this: What about all those of us who were responsible? Those of us, who scrimped and saved up a decent down payment, bought less-house than we could afford and who live below our means? Many of us drive older cars and keep them longer. We don't run out and buy the latest and greatest at inflated prices, we watch, wait and budget. 

When the World Trade Center was attacked, families who decided not to sue received government payouts and we certainly don't begrudge them as I'm sure that given the choice, they'd prefer to still have their loved-ones over the money. The problem, in typical government fashion is that those who were responsible and had insurance policies in place received less than those who were irresponsible and didn't plan ahead. I'm not talking about dishwashers at Windows on the World and blue collar workers; I'm talking about executives, traders and people who should have known better. 

Now our government, the same government that sat by idly watching as this bubble got bigger and bigger despite many warnings, wants to step in and bailout people who are in danger of losing their homes. There has been no talk about educating people, let's not teach people to fish, rather, let's give them a fish and bail them out once again at the expense of those who are responsible. 

Clearly, by keeping the majority of the population financially ignorant, there is a lot of money to be made by the poverty industry.

Whats Google AdSense ?

Posted by Tricking 0 comments

Whats Google AdSense ?

by: Diane Nassy

AdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors.

Simply stated, Google AdSense enables website operators to place some code on their site that connects to Google’s ad server content database and pulls keyword-relevant advertising onto the web pages. The webmaster gets paid a percentage of the fee that Google receives from the advertiser every time a visitor clicks on an ad. There is no charge for the webmaster to participate in AdSense. All costs are covered by the advertiser who participates in the AdSense sister program called AdWords.

Google’s sends out digital “robots” which use proprietary algorithms to parse the host web page and analyze the content in an effort to determine what keywords are relevant. It reports its findings back to Google’s ad server which then serves ads matching those keywords. Given that the entire process is automated, the “ad robots” do a pretty good job of getting the advertising content right most of the time.

The History of Google AdSense

Google AdSense has its roots in the old “Google Content-Targeted Advertising” program which they introduced back in March of 2003. Although this program was similar in concept to AdSense, there was no automated way of participating. Each webmaster negotiated a deal directly with Google, and websites that served less than 20 million page views per month were not welcome to participate. 

As Google grew, they began to see how much money they were leaving on the table by excluding the smaller sites, which greatly outnumbered the sites serving over 20 million hits that were willing to serve other people’s ads. Their answer to that problem was AdSense which has no minimum traffic requirements and is open to all sites meeting Google’s content and decency requirements.

How much can you make running Google AdSense?

The answer to that question depends upon three factors:

1. How much traffic your site draws
2.How many visitors click on your ads
3.How much those ads pay per generated click

With some ads paying as much as $5 or more, it’s possible that you can generate a serious income with AdSense. There are relatively well documented cases of some people earning as much as $500 per DAY and more. Numbers like that are rare exceptions however. Even so, there is no reason why you can’t earn somewhere around $1,000 per month, or more, once you get the hang of it.

How to get started using Google AdSense

Make a visit to Google’s AdSense Site (https://www.google.com/adsense/) and sign up. Make sure that you read their Acceptable Use Policy and that you follow their content requirements. Google has their own “AdSense Police” who will have no problem booting you out of the program if you fail to walk the line.

Using Google AdSense on your site is like collecting free money. There’s no reason not to do it and potentially thousands of dollars worth of reasons to do it.


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